VIDEO PRODUCTION CREATIVE BRIEF
Project Name: Film/TV Review product
Brand: Archie's Reviews
Product: Review podcast related to film and TV
Project
Purpose
To fill a gap that I
see in the market of TV show reviewing videos are either too long or too short,
I don’t yet feel like there is a channel that is a perfect blend of to the
point recommendations and more insightful reviewing.
Schedule
Projected Timeline
I aim to have a few videos
a week enough to capture a fan base but not to many as to keep realistic as well as consistent.
Important dates/ deadlines
Friday is an important day
for a video or podcast to be released as many people look to entertainment
sites during the weekends.
Budget
Amount
This will be a very
low budget production the maximum budget will be £20. As we already have access to recording equipment and a quiet room to record in.
Additional Financial projections
It is possible that some more advanced equipment may be required to improve the quality of the product like a better sound recording device, editing software etc. To possibly make it more engaging
Target Audience
Project Target
The target audience I want
to reach is people that are interested in film and television in their late
teens to late 20’s. The most likely areas where my videos will be watched are in the UK and US as the primary language is English they will properly be in the most populated areas like cities where films etc. are advertised.
Brand Target
The people who are slightly pushed
for time and want quick concise answers with some analysis while not being too much like an lecture and more like a conversation. I think that this will appeal to my target audience as they will probably be in education so a lecture essay type video may bore them whereas a light-hearted video would capture their attention.
Desired Reaction
Getting involved with
the creators and offering opinions of what content to post next, this way the
channel will stay relevant to the people that watch it and will be able to review TV shows that the viewers are actually interested in.
Attitude
Brand Personality
I want the presenters of the show to create a light-hearted, fun
atmosphere, that gets to the point quickly so the audience doesn’t feel like
their time has been wasted.
Deployment
YouTube should be the
ideal site to post on as it is widely used by people of all ages especially the
target audience previously mentioned. It is also easy and free to upload to however, there are many precautions in place to stop copyright which will need to be avoided as to avoid copyright strikes and videos getting taken down.
Resources
Content
There is already a logo to go with the brand name as well as parts of a script for introductions and outros. The rest of the show will be unscripted as to make it seem more 'chilled out'.
Equipment
This project will
require a microphone or sound recording equipment of some kind as well as a
device with editing software and access to the internet so videos can be
uploaded.
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