08 Development of Idea

1&2. Mind map/Video Discussion Notes

Who: I will aim my media product at 16 to 20 year olds. The shorter video will be presented by me and the longer one will be me and Carter.

What: My idea will consist of me posting a short recommendation video lasting no more than five minutes and not exposing any of the key plot points but giving a score out of ten, possibly stating if certain episodes are slow or slightly boring near the start of the show. I will then release a second video which is around twelve minuets where another presenter who has seen the show and I review the series in more depth and explain endings or things that may be confusing to some viewers, talk about characters and what we think of the season as a whole.

Why: I see a gap in the TV show review market specifically Netflix original TV shows, because my idea will be different and more effective than others that I have seen on YouTube etc. As other review videos I have seen don't vary the number of presenters, the lengths of their videos or the content. They do a single video on the topic of a certain series before moving on, so I think that because I have varied mine this will appeal to a lot of people weather they watch both videos or just the one they think better suits them if for example they have already seen the show they don't need to watch the recommendation video but they may be drawn to the review.

Where: I will post all my reviews on the YouTube media platform.

3b. Audio Option

Applause for if the TV show earns a good rating: https://freesound.org/people/Sandermotions/sounds/277019/

Weak clapping if the TV show was okay: https://freesound.org/people/FreqMan/sounds/335107/

Booing for if the Show earns a bad rating: https://freesound.org/people/tim.kahn/sounds/336997/

4. List of Catchphrases

Opening: What’s up guys (introduce presenters) from Archie's reviews here, bringing you another recommendation/review of (the new, our favourite, the long anticipated) Netflix TV show (name of show).

Closing: Thank you for watching, catch you later.

5. Vlog

 Vlog discussing the influences on my media product

09 Creative Brief for New Digital Media Product/Service

VIDEO PRODUCTION CREATIVE BRIEF

Project Name: Film/TV Review product

Brand: Archie's Reviews

Product: Review podcast related to film and TV

Project

Purpose

 To fill a gap that I see in the market of TV show reviewing videos are either too long or too short, I don’t yet feel like there is a channel that is a perfect blend of to the point recommendations and more insightful reviewing.

Schedule

Projected Timeline

I aim to have a few videos a week enough to capture a fan base but not to many as to keep realistic as well as consistent.

Important dates/ deadlines

Friday is an important day for a video or podcast to be released as many people look to entertainment sites during the weekends.

Budget

Amount

 This will be a very low budget production the maximum budget will be £20. As we already have access to recording equipment and a quiet room to record in. 

Additional Financial projections

It is possible that some more advanced equipment may be required to improve the quality of the product like a better sound recording device, editing software etc. To possibly make it more engaging  

Target Audience

Project Target

The target audience I want to reach is people that are interested in film and television in their late teens to late 20’s. The most likely areas where my videos will be watched are in the UK and US as the primary language is English they will properly be in the most populated areas like cities where films etc. are advertised.  

Brand Target

The people who are slightly pushed for time and want quick concise answers with some analysis while not being too much like an lecture and more like a conversation. I think that this will appeal to my target audience as they will probably be in education so a lecture essay type video may bore them whereas a light-hearted video would capture their attention.  

Desired Reaction

 Getting involved with the creators and offering opinions of what content to post next, this way the channel will stay relevant to the people that watch it and will be able to review TV shows that the viewers are actually interested in.

Attitude

Brand Personality

 I want the presenters of the show to create a light-hearted, fun atmosphere, that gets to the point quickly so the audience doesn’t feel like their time has been wasted.

Deployment

YouTube should be the ideal site to post on as it is widely used by people of all ages especially the target audience previously mentioned. It is also easy and free to upload to however, there are many precautions in place to stop copyright which will need to be avoided as to avoid copyright strikes and videos getting taken down.    

Resources

Content

There is already a logo to go with the brand name as well as parts of a script for introductions and outros. The rest of the show will be unscripted as to make it seem more 'chilled out'.

Equipment

 This project will require a microphone or sound recording equipment of some kind as well as a device with editing software and access to the internet so videos can be uploaded. 

10 Evatuating the Impact of Enterprise Skills in Researching, Developing Ideas and Producing a Brief

Evaluation

Posts 2-7

In the blog posts relating to research I applied the skills of teamwork, working independently and using interpersonal communications.
In the beginning to generate ideas for my product I worked in a small group because then I was able to ask their opinion of my initial ideas as soon as I thought of them. also I was able to more quickly discover weather or not my idea had already been done by another creator. Later on I worked individually to develop my idea further in primary and secondary research. Primary research consisted of me gathering a small group made up of my target market and asking them various questions about lengths of videos and the general format of the video as well as a basic schedule for the product to be released. This was effective as I now know the amount of material I require to fill the duration of the video, I will not waste time creating more content than the viewer will watch (I found the maximum watch time for most people in my focus group was twelve minuets) and I will insure I have enough to make the video interesting throughout.

Post 8

After looking further into how my product will become a reality I completed an interview in order to complete blog post eight, this was useful to solidify my ideas for the product with someone of my target audience. I changed some ideas in response to my research so I was glad that in my interview I was able to check these changes to see if they were preferred to my original idea of only posting one review video however I changed this after my focus group to a short recommendation video followed by a more in depth review video.

Post 9

I had to do further research into creative briefs in order to make mine look as professional as possible, this required me to use my initiative to select a suitable template to use for my creative brief using a template was the best way to insure I covered all of the points and aspects of the task. To an extent I also had to use problem solving skills as many of the templates and examples were not related to TV and film production so would not be suitable for me to use.

07 Market Research

Finding a Gap in the Market

Some videos that have done secondary research on don't cover all aspects of what I as well as my focus group think is essential for a quality podcast/YouTube video. They either have a longer review video where they talk about the show in depth but it can get boring as they are by themselves and the video goes on for 15 minutes or they do a short video in more like a recommendation but then the viewer loses out on the proper review of the show. The only TV show reviews I can find weather they are longer or short have a single presenter which does have its benefits; for example the point the reviewer is trying to make can come across in a more concise way also the viewer can feel as though they have a better connection/understanding of the creator if there is only one.

Assessing Viability of  New Media Products/Services

My idea will consist of me posting a short recommendation video lasting no more than five minuets and not exposing any of the key plot points but giving a score out of ten, possibly stating if certain episodes are slow or slightly boring near the start of the show. I will then release a second video which is around twelve minuets where another presenter who has seen the show and I review the series in more depth and explain endings or things that may be confusing to some viewers, talk about characters and what we think of the season as a whole. This combination will attract an audience that is already interested in review shows as well as those who are just starting out.

Finding a Gap in the Market

I see a gap in the TV show review market specifically Netflix original TV shows, because my idea will be different and more effective than others that I have seen on YouTube etc. As other review videos I have seen don't vary the number of presenters, the lengths of their videos or the content. They do a single video on the topic of a certain series before moving on, so I think that because I have varied mine this will appeal to a lot of people weather they watch both videos or just the one they think better suits them if for example they have already seen the show they don't need to watch the recommendation video but they may be drawn to the review.

06 Consumer Research

Primary research

Focus Group: https://www.youtube.com/watch?v=EwPmqQHW29E 

&

Research into existing Similar Products: https://www.youtube.com/watch?v=xjNRupgYglQ

What I Discovered

I learnt that the demographic of people I am aiming my project at 16-20 year olds, both male and female, at school/work. The psychographic factors are they are interested in Film specifically Netflix TV shows, enjoys watching YouTube, values the opinions of people of a similar age. They said usually watch YouTube videos for up to twelve minuets before clicking off of the video, even if the topic interests them. They put a large value on the quality on how the video is presented, I gave them three options the first was a short video briefly recommending the TV show, a more in depth review of the show explaining major plot points etc, or both in single or separate videos.
They cohesively chose the separate video option, also stating that they would be inclined to return for the in depth review of the show if they were previously recommended to the TV show by my recommendation video. Some of the questions I asked in the focus group related to the presenters of the videos, they said that they would like one presenter in the brief recommendation video as they wanted this to be quick no longer than five minuets, but in the review they thought it better to have two or three presenters so the video can go on for longer while still being interesting and also meaning that it is more like a conversation than me just talking to the camera. I also agree with these ideas, I found in my secondary research that one presenter was interesting enough for up to five minutes but after that an additional presenter is required.

What I Will Do As A Result Of My Findings  

I will make sure to release my first video briefly recommending a certain show, having it no longer than five minuets, I will then rate the show and say if it is worth watching also including episodes that may seem boring or slow in the start of the show and explaining that the are necessary etc.
I will then follow up this video with a second related to the same TV show which will consist of me and another presenter that has seen the film reviewing it properly referring to important plot points and aspects of the show that are particularly interesting. As well as explaining things that may have seemed unclear by the end of the story, this will be around 10-15 minuets long.

05 Secondary Research To Generate Ideas For Media Product Or Service

 Internet Study 1:

Part of my research into film criticism comes from the website "Study.com" and from a blog called "Become a Film Critic: Education and Career Roadmap"

 LINK: How_to_Become_a_Film_Critic_Education_and_Career_Roadmap

It states that due to the success of some of the largest film review sites like IMDB and rotten tomatoes a lot of people rely on the scores that films attain to tell them if they are worth watching. As well as this they look to the opinions of professional film critics like Mark Kermode to give their opinions. This links to point two of the article which says the an important aspect of being a good film critic comes from an in depth knowledge of films as a whole, as people trust the opinions of a professional or at least someone who seems like they know what they're talking about. It also says that audiences or readers also like to have a contrast/comparison between the film that is being reviewed and one that is similar or by the same director, this can further recommend them to the film, as if they liked the work from a certain director then they might like the new films they have released. With this information I have made a conscious decision to insure that in my podcast I evaluate the TV show that I am watching comparing it to others that are similar in some way.

Newspaper Study 2:

The next part of my primary research is from an article in the Guardian newspaper called  "What every film critic must know"

LINK: What every film critic must know

The article makes a point of mentioning that an editor said that an aspiring film critic couldn't take the role of the retired critic he had been shadowing as he "knew too much about cinema", however the writer of this article includes an extensive list of films and film techniques that he says are required for someone to consider themselves a professional film critic. The wisdom I took from this is that I should include some film terminology etc. But not too much to keep it relatable to the average film goer who is not well versed in film language and has not taken a course at school.