Monday, 4 February 2019

05 Secondary Research To Generate Ideas For Media Product Or Service

 Internet Study 1:


Part of my research into film criticism comes from the website "Study.com" and from a blog called "Become a Film Critic: Education and Career Roadmap"



It states that due to the success of some of the largest film review sites like IMDB and rotten tomatoes a lot of people rely on the scores that films attain to tell them if they are worth watching. As well as this they look to the opinions of professional film critics like Mark Kermode to give their opinions. This links to point two of the article which says the an important aspect of being a good film critic comes from an in depth knowledge of films as a whole, as people trust the opinions of a professional or at least someone who seems like they know what they're talking about. It also says that audiences or readers also like to have a contrast/comparison between the film that is being reviewed and one that is similar or by the same director, this can further recommend them to the film, as if they liked the work from a certain director then they might like the new films they have released. With this information I have made a conscious decision to insure that in my podcast I evaluate the TV show that I am watching comparing it to others that are similar in some way.


Newspaper Study 2:


The next part of my primary research is from an article in the Guardian newspaper called  "What every film critic must know"



The article makes a point of mentioning that an editor said that an aspiring film critic couldn't take the role of the retired critic he had been shadowing as he "knew too much about cinema", however the writer of this article includes an extensive list of films and film techniques that he says are required for someone to consider themselves a professional film critic. The wisdom I took from this is that I should include some film terminology etc. But not too much to keep it relatable to the average film goer who is not well versed in film language and has not taken a course at school.

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