02 Understanding New Digital Media Products

Mobile app- Instagram:

It was started on 6/10/10, it has 800 million users worldwide
The app is a photo/short video sharing app where people can create personal or business accounts and share pictures of their lives, Accounts that you like can be followed which means that their most recent posts will show up in your feed where you can like and comment on them, this is the same for a newer feature called stories this is similar to a post but only stays for up for a maximum of twenty-four hours, if you like the story format but want to keep that story on your profile without having to post a picture or video then another way it can be saved is in the highlights. The direct message . This app is better than others like it, as the layout is more clear also messaging features are included in the app it doesn't require an additional app like Facebook does.

Website- YouTube:

Set-up day14/02/05, Number of users: 1,300,000,000-A website where channels can be created by anyone and post videos about what they are passionate about, people who watch them can subscribe to the channel and 'like' the videos. This app is better than the others that are similar to it because of the regular updates to the algorithm, that mean the channels you have subscribed to have their most recent videos show up on your feed, also other videos that are related to ones you often watch are recommended as well as this the trending section shows the most popular videos of the last few days. There are also prises for the creators when they attain a large number of subscribers.

Podcast- Kermode and Mayo's film review:

It was started in 2001, Mark Kermode and Simon Mayo review the latest films of the week on a Friday afternoon 2pm to 4pm. What makes this better than other film review sites is that Mark


Kermode is a professional and renowned film critic so his opinion is valued more than most, he also words it in a way that is accessible to the average person not just people familiar with film jargon. The show is described as the BBC's flagship film programme, this could be due to the fact that there are always at least two people reviewing the films with occasional celebrity actor guests  There are also special versions of the show that air for new years and Christmas, they include the film of the year where Mark and Simon decide their favourite film from the year.

YouTube channels-Fitness Blender:

Subscriber count 5,400,000 Started on 01/19/10 It shows a variety of physical exercises and workouts that people can copy to get fitter and stronger. The unique features are that not only do they show exercises to lose weight but also nutrition plans and the right food to eat to achieve your goals also how to prepare them. This channel is better than others that I have seen because there are two people involved in the creation of content one male and one female, this is ideal for both men and women who watch the videos because there is something they can do that suits them. In other fitness channels they only focus on one gender, this is inferior as by doing it the way the Fitness blender has they help more people as well as grow a larger fan base.